From CX toBX An evolution from CX, BX is a more holistic And it’s not just the CEO: 56% of COOs, 53% of approach that allows organizations to become CSOs and 51% of CFOs also said their company will customer-obsessed and reignite growth. Whereas fundamentally change the way it engages and CX has CX was limited to the CMO’s or COO’s purview, BX interacts with its customers. is in the board room as a CEO priority because it ties become back to every aspect of a company’soperations. mainstream, leading to a sea of sameness. To offer great experiences, we must change how we deliver them.