It paysoff… On average,these On average, BX leaders outperform CX-oriented companies in BX-orientedcompanies year-on-year profitability growth*by: grow their profitability year-on-year by atleast six times over their industry peers. *Accenture Interactive identified the top 15% BX companies based on their survey responses to questions around BX capabilities. Using publicly available financial data, Accenture Interactive calculated industry- indexed EBIT for each company for 1-, 3-, 5- and 7-year CAGR, and then compared BX companies to their peers.