What itmeans How you getstarted: ‣ Start by making experience a priority across every function, including operations, and why it HR, product development, strategy, technology and more. ‣ Every single employee needs to feel a sense of ownership and understand how matters their individual roles and day-to-day work align with and contribute to the business and the experiences they offercustomers. ile employees are crucial to the delivery of experience in an ‣ Remember: wh organization, they are people too, and their experience as employees is a Experienceisnottheresponsibilityofjustone necessary component of this aswell. member of the C-suite anymore—it’s everybody’s business. BX is ultimately about fusing your front office of sales, marketing, Leading companies are service and product functions (no more 57% more than twice as likely siloes) and connecting it to the back office (57% versus 25%) to say they (e.g.,HR,supplychain,etc.).Itisanoperating vs have a strong ability to model change across the board that flips the infuse customer experience focus from engaging customers at touch thinking across their points to building engagement in every organization and with their customer’s journeyinstead. 25% partners at all levels. NIKE’S HOUSES OF INNOVATION

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