Building aBusiness ofExperience We’ve identified four winning ways to help you realize the promise of BX. Our research shows that BX leaders (i.e., companies that are independently performing well in terms of financial growth and business cycle endurance) are far more likely to take the following approaches, enabling them to consistently outperform peers whodon’t: 01. 03. Obsess aboutcustomer Expand theexperience needs—and use thatas remit acrossyour yourcompass. organization. 02. 04. Makeexperience Sync the tech, innovationan data andhuman everydayhabit. agendas.