About theResearch From November 2019 to January 2020, with a refresh in May-June 2020, Accenture Research and Accenture Interactivesurveyed: The research was Morethan The surveycovered designed to study the way that business leaders considered 1,550 21 their customers’ experiences and how top executivesworldwide countries their companies’ capabilities contributed to experience and Of theseexecutives, and business outcomes. 25% 22 wereCEOs industries